The Work · Case Files

Proof the systems are real.

Not templates. Not demos. Below are production systems built and running right now for home-services businesses — the intake, follow-up, booking, and CRM that catch every inquiry and keep it moving.

station · reading live systems

case files · productionSTANDBY

What broke. What got built. What it changed.

Each one started with a leak — leads, jobs, or visibility slipping through the cracks. Businesses are anonymized by trade; the shape of every build is real.

Case File · No. 01

Plumbing Company

Full digital stack, built from scratch

reading — every inquiry → one pipeline, sorted from day one

What broke

A growing business with no real front door and nowhere to put a lead — inquiries scattered across calls, texts, and sticky notes, with nothing holding them together.

What got built

A custom website, proposal system, lead dashboard, and onboarding flow — built from the ground up, with backend workers powering the whole stack behind it.

Why it matters

Every lead lands in one place, sorted and ready to work from day one — so nothing sits unanswered while the crew is out on a job.

custom websitelead pipelinefull stack
Case File · No. 02

Energy Company

Local search overhaul, top to bottom

reading — local searches → tagged inquiries in the CRM

What broke

Plenty of demand across the service area, but the business was invisible where it counted — buried in local results, a thin Google presence, and a site search engines could barely read.

What got built

A full local-SEO campaign: rebuilt site structure and metadata, structured-data markup, and a Google Business profile tuned for the area — the technical groundwork most agencies skip.

Why it matters

The business shows up when nearby homeowners search — and the inquiries that follow land straight in the CRM, tagged by where they came from.

local seostructured datagoogle business
Case File · No. 03

Grease-Trap Services Company

A whole system, wired from day one

reading — opened the doors with the system already running

What broke

A brand-new operation starting from nothing — no website, no CRM, no way to catch or track a job. Every lead was a note on a phone, waiting to get lost.

What got built

The full setup, wired from the first day: a custom site, CRM pipeline, and intake that routes every call and form straight into follow-up — booking and reminders included.

Why it matters

The business opened with the back office already running — every job tracked, every lead followed up, nothing left to improvise.

full buildcrm setupintake wired
internal infrastructureSTANDBY

The tooling behind the work.

Not client case studies — the in-house infrastructure that makes the client systems fast, reliable, and repeatable. Same builder, same standard.

AI · Serverless

AI Agent Relay Network

A multi-machine AI agent coordination system — agents across devices communicate through a serverless relay with persistent storage. Handles task routing, cross-machine file ops, persistent memory, and async message queuing. Runs 24/7.

Multi-Tenant

Campaign Engine

Multi-step SMS and email campaign orchestration with scheduling, throttling, and delivery tracking. Built to run campaigns across multiple client accounts from a single control plane.

Real-Time Data

Real-Time Client Dashboard

A live KPI dashboard pulling sync stats, contact counts, and job data from the CRM. Edge-cached for instant loads, updates automatically — no third-party BI tools needed.

the shopSTANDBY

No account managers. No ticket queues.

Hines Creative is a Chicago shop. We build the systems that keep service businesses organized — lead capture, follow-up, scheduling, and pipeline management — so owners can stop drowning in admin and get back to the work that actually pays. The people you talk to are the people who build it — and who answer when something breaks.

status · built in-house · we answer our own email
The Hines Creative robot — a friendly, bare-headed white-faced robot standing ready.
FIG. A — the builder. one shop, every system.
field notes · how we workSTANDBY

You didn't start your business to manage software.

You started it because you're good at what you do — whether that's clearing drains, wiring panels, or pumping a trap. But the admin side keeps growing, and it eats the time you'd rather spend on the work that pays.

So we build the workflow that handles it: a lead comes in, gets routed, followed up on, booked, and reminded — without you touching it. The goal is simple — a system that handles the busywork so you can handle the business.

01

The conversation.

No sales pitch. A call where you tell us what's working, what's broken, and what's costing you time or money. The best spots for automation become clear fast.

02

The build.

Your CRM, lead routing, follow-up sequences, and booking get set up in GoHighLevel — configured around how your business actually runs.

03

Launch + support.

Your system goes live. We walk you through it, watch it for the first few weeks, and fix anything that needs fixing. When your business changes, the system changes with it.

You talk to the people who build it.

No account managers, no handoffs, no "let me check with the team." We build it, we run it, we support it.

Built for your business, not a template.

It starts with how you actually work and gets built around that — not a package dropped on your doorstep.

No long-term contracts.

If the system works, you'll stay because it's making your life easier — not because you're locked in.

No marketing fluff.

No vanity metrics, no mystery reports. Just the infrastructure that makes sure every lead gets handled.

open channelSTANDBY

Want a system like these?

Tell us where leads slip today, and we'll show you where a system would catch them.

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No pitch deck. No long-term contract. If it's not a fit, we'll say so.